Fruits

Mac ‘n cheese ice cream from cult brand Van Leeuwen, RW Garcia makes veggies great; and Soul Fruit breathes new life into fruit snacks

Soul Fruit

Tapping into the growing demand for exotic tastes and wholefoods, Soul Fruit is launching all-natural Jackfruit Chips, Keo Mango Chips and Soft Dried Keo Mango.

All are made from 100% fruit, with no added sugar or additives – specifically targeting health conscious consumers seeking out snacks with increased health benefits.

“We are incredibly excited for people to try our new varieties,”​ said Daniel Twiss, cofounder of Soul Fruit.

“When we launched with our Dragon Fruit snacks last year, we knew there was a real opportunity to bring something new to the dried fruit snack market and we’re pleased to now be able to extend our range.”

Soul Fruit launched in 2021 with the goal to provide more exotic options in the dried fruit sector, which has seen 40% growth in the past five years.

Health-conscious millennials are driving the demand, but many brands still remain stoic to the usual fruit choices when it comes to snacking. Soul Fruit claims to be pushing the boundaries.

“People are crying out for unusual and exotic tastes and these new products not only provide something exciting and different, but they also appeal to those time-poor snackers who want to eat healthily and consume products with added health benefits,”​ added Twiss

Vegan, gluten-free, low in calories, fat and counting towards one of your five a day, the three new products brim with antioxidants and come in both soft and crispy options.

Soft Dried Keo Mango, Keo Mango Chips and Jackfruit Chips are rolling out in Selfridges this month, following a wider rollout to retailers, cafes and restaurants nationwide for an RRP of £1.79 a pack.

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