Created by Alicia Keys and board-certified dermatologist Dr. Renée Snyder, the new Keys Soulcare offerings include Comforting Tinted Lip Balms, Sheer Flush Cheek Tint, Soft Stay Brow Gel and a Natural Flush Complexion Brush. Each offering nourishes the skin with light washes of buildable color, dermatologist-developed, clean and cruelty-free.
“Make You is about unlocking who you already are and inspiring you to be more possible and more powerful in your own skin,” said Kory Marchisotto, president, Keys Soulcare. “Alicia’s journey has led us to this moment, which is all about being free to be yourself, fresh faced or full wattage, you decide what makes you.”
“On my own self-discovery journey, I used to think that I had to be what other people expected me to be. But I’ve learned that I am free to be myself. And so are you,” Alicia explains. “All you’ve got to be is like you, don’t let anyone tell you how to be or what to be. You get to decide your own beauty standards. You get to Make You!”
Nourishing and Nurturing Skin
Keys Soulcare’s new offerings nourish and nurture skin with time-honored minerals and botanicals combined with modern ingredients to deliver color infused with skincare benefits. Each Keys Soulcare offering features a unique affirmation to empower and ground you as you begin your beauty ritual.
The collection includes:
- Comforting Tinted Lip Balm (available in 6 shades): Vitamin-rich avocado oil smooths and softens while camellia seed oil makes lips appear supple and plump.
- Sheer Flush Cheek Tint (available in 8 shades): Sunflower seed oil moisturizes and nourishes while safflower seed oil helps keep skin feel smooth and soft.
- Soft Stay Brow Gel: The vegan formula hydrates with bamboo and hibiscus flower water for brows that feel soft and light and is suitable for all hair colors.
- Natural Flush Complexion Brush: A soft, cruelty-free and vegan complexion brush in a flattened dome shape.
In February, Keys Soulcare expanded its skincare collection with Let Me Glow Illuminating Serum, Nourishing Cleansing Balm and the Tranquil Essence Soothing & Hydrating Toner, along with the new Obsidian Stone Gua Sha Body Massage Tool.