‘Geneseo or breast’: Years planned, Strange Design Public House established for September opening


GENESEO– The couple behind Amber Lantern Brewing, the GLOW area’s initial craft brewery, is considering an October grand opening for their brand-new brewery, the Strange Design Public House.

Situated in the three-story, brick structure at 4570 Millennium Dr., Tommy as well as Kristi Streamer claimed their brand-new craft brewery will certainly mark a regarding face from the space’s past life as a men’s dormitory in the Livingston County Poorhouse facility.

” I want individuals to feel like we’re welcoming them right into our residence,” said Kristi Streamer, talking inside her and her hubby’s new brewery last month. “I want it to be loosening up as well as while I want to be extremely, very busy, I don’t want it to be frantic … That’s our huge point – we want every person to really feel welcome, whether you like craft beer or not.”

The building has actually been lovingly restored by building owner Greg O’Connell’s job crew. O’Connell is a the New York City real estate developer best recognized in your area for his efforts to revitalize Mount Morris’s downtown district by buying and bring back neglected homes and after that renting them out at budget-friendly rates.

Exposed brick is much in evidence throughout the brewery and also the Streamers stated O’Connell took pains to maintain most of the building’s original details and also functions– including several of the interior doors and the transom windows over them.

Despite the restoration, the design of the brewery’s main floor still births a close similarity to what it would certainly have appeared like when it housed the inadequate as well as destitute in the 1800 and also 1900s.

A personalized bar with 16 taps serves as the main attribute of the space and also was built to encompass a section of an interior brick wall initial to the building. The Streamers have made the most of the format’s weird layout in creating pockets of seating gathered around the bar.

Strange Design includes a five-barrel brewing configuration in the cellar– a five-fold increase over the one-barrel system the couple utilizes at Amber Lantern. The brewery likewise boasts a 10-barrel fermenter system “to ensure that on our even more preferred mixtures, we can double set and do 10 barrels,” explained Tommy Streamer.

And also while consumers will certainly still be able to purchase the ranges like the Old Amber Ale that Amber Lantern is best-known for, Tommy Streamer stated the brand-new configuration will permit him and also Head Brewer Ben Bernard to check out new beer selections as well as designs.

” I assume we’re going to have a little freedom and also a little enjoyable too that we haven’t had the possibility to have over there (at Amber Lantern) due to the fact that the system’s so tiny,” he said.

In other places on the primary flooring is a committed dining-room, where patrons can benefit from the brewery’s complete kitchen area executive cook Josh Hurlburt will make use of to dish out dishes that encapsulate his rule of “something similar, but various.”

” You’re going to see things and also you’re mosting likely to resemble ‘Oh I recognize what that is, but perhaps I do not know what this component of it is,'” he said.

Hurlburt comes to Strange Design most recently from the 41 Lakefront Hotel– formerly the Ramada Geneva Lakefront. He previously served as executive chef at Trio in Rochester and also, prior to that, worked for about 10 years at the Inn on the Lake, now The Lake House, in Canandaigua.

Customers ought to anticipate an eclectic menu that will change with the periods to take advantage of regional components. There will certainly also be a concentrate on creative thinking and also fun, said Hurlburt.

” It’s a brewery. You ought to be coming here, having an enjoyable time– not stressing over what you’re consuming,” he claimed. “Just having something you can’t have somewhere else and also something you’re actually going to delight in.”

Hurlburt is still making final cuts to his food selection– a procedure he acknowledged is “always the toughest part” for him.

” I’ve had concepts before that’ve been on the cutting block as well as they make it and afterwards they wind up being a few of your best-loved dishes,” he said. “For me, it’s always sort of this uncomfortable procedure of like, which child do I despise the most? Then it’s always the one who hardly makes it is the one that impresses you.”

Whatever else makes the last version of the food selection, Hurlburt stated it’s a safe bet a few hamburgers and his hen sandwich will be among them.

” Chicken sandwich is gon na market fantastic,” he stated. “Once the hen sandwich fad started occurring, that’s something I’ve researched for some time and also tried various points and found something that’s really great as well as people actually seem ahead back for.”

Once the brewery is up and running, the Streamers likewise plan to provide a Sunday brunch.

A mult-year initiative

The couple had actually considered the suggestion of working “Pour House” into the brewery’s name – a play on its past usage as part of the county poorhouse facility– however eventually made a decision versus it.

” I resembled ‘Eh, I just seem like that’s kind of rude.’ It made me uncomfortable,” remembered Kristi Streamer. “So when we decided it would be a pub, we resembled ‘Well that’s sort of cool, OK.’ And afterwards one day I simply came home as well as Tommy said ‘I have it– it’s Strange Design.’ I’m like ‘Oh– it fits whatever.'”.

In addition to fitting together well with the brewery’s unique physical layout, “Strange Design” is also the Phish song that played during the couple’s wedding celebration, when Kristi was strolling down the aisle.

” It’s vital to us,” she claimed of the track. “It speaks about life is unusual and having your close friends with you is necessary, to ensure that was wonderful for us.”.

When Strange Design ultimately available to the general public, it will note the culmination a journey that started in earnest almost five years ago, when the Streamers initially came close to O’Connell regarding the idea of placing a brewery in one of his buildings on Millennium Drive. O’Connell also owns the two buildings to the east of the brewery that house the Oak Valley Inn and Expressions Salon and also Spa.

” We understood we wanted to remain in Geneseo – we’ve discussed that permanently,” stated Kristi who, together with Tommy, has considerable household links to the area. “We simply really feel comfortable right here and linked. I love Geneseo. I’ve loved it for life.”.

Included Tommy: “It was Geneseo or breast virtually. We weren’t going to go anywhere else.”.

After contacting O’Connell to see if he had any type of concrete prepare for the building, the Streamers had the ability to do a walk-through to see whether turning it into a brewery was also within the realm of possibility.

” We was available in as well as we walked as well as Tommy took images and also we kept believing ‘What could we do? Could this be done? How would certainly we do it? What would require to occur?'” Kristi recalled. “And after that we met Greg and also walked him through it– we’re like ‘This is what we see.'”.

The structure looked a bit various at that time, recalled Tommy.

” It was dark and also depressing,” he stated. “A bit terrifying.”.

And it’s no wonder. According to Amie Alden, the Livingston County Historian, the structure hasn’t seen regular usage since the 1960s, when the area’s well-being division used it for office space.

Around the moment the Streamers ambitions of opening a brewery in Geneseo were entering sharper emphasis, Livingston County introduced Brew IN Livingston, a financial development program intended to kick-start the count’s craft beverage industry by supplying financial motivations to those wishing to start breweries or cideries.

The Streamers were among 7 winners revealed in 2017, yet it took until March 2020 for the couple to lock up the structure as well as secure the funding required to move on with the project.

” The paradox of that situation was March 13, 2020 we authorized all the documents as well as the world closed down the next day,” remembered Kristi. “Everything literally shut down the following day and we resembled ‘Oh my gosh, what are we going to do?'”.

The pandemic complicated the task along with operations at the Streamers’ other business, Amber Lantern in Warsaw, where the couple was forced to layoff all but 2 employees for numerous months.

” Part of our original business plan was having the ability to run that and also keeping that going was mosting likely to assist us fund some things for this,” stated Kristi. “That’s exactly how you do it – you have one company, you open an additional.”.

While the pandemic postponed the task, job did progress, albeit slowly. As well as while the past year-and-a-half have actually certainly been stressful, looking back, the Streamers seem like points in fact exercised for the best.

” Now that we reflect on it, I’m kind of– we really did not simply open and have to close down,” stated Kristi. “I seem like it somehow, maybe, has actually operated in our support.”.

There’s still a couple of points to finish up over at the brewery. The point-of-sale system needs to be set up, some wall surfaces require to be touched up with paint, some drywall requires to be patched.

But those last touches must be done quickly and also the Streamers said they’ll be marketing to-go crowlers out of the area “asap.” They still require to employ as well as educate staff before turning out their food menu, though.

Kristi said they’ll probably do some soft openings in September before holding a grand opening– ideally some time in October.

” We’re wanting to be open to the general public on September 8,” she stated. “We have actually kegged two beers and are wishing to have 4 when we open. We’ll additionally have Deer Run glass of wines as well as Black Button Distilling spirits offered.”.

In the future, they would certainly such as to create some outdoor area for their consumers – “We’re gon na have a camping tent, barbecue tables, some Adirondacks, a fire pit,” said Tommy. Some barbecue tables and Adirondack chairs were currently established outside the brewery last week and also a fire pit to the instant west of the brewery looked practically ended up.

The couple might likewise look to partner with close-by organizations for special occasions and weddings at some time down the road.

” There’s Expressions Salon, as well as you have the B&B and you have this room, outdoor room– there’s a lot we could do,” claimed Kristi. “We are going to get to that, recently we’re similar to ‘Let’s get open.’ Beer initially, dining establishment, after that occasions.”.

They want individuals to understand they’re delighted to bring Geneseo a hometown brewery it can be happy with.

” It’s not just a money making thing for us,” claimed Kristi. “It’s really about the things that we’re enthusiastic regarding as well as appreciate and enjoy to do.”.

Leave a Comment